Rushabh Vora Innovations in Promotion: Brand Repositioning Submitted by: According to Kotler, a brand is a complex symbol which conveys up to 6 levels of meaning:
The first thing you need, if you want to start a business, is a product. Therefore Product is also the first variable in the marketing mix.
Product decisions are the first decisions you need to take before making any marketing plan. A product can be divided into three parts. The core product, the augmented product and the tertiary product.
A product can be either a tangible good or an intangible service that fulfills a need or want of consumers. Major consideration in pricing is the costing of the product, the advertising and marketing expenses, any price fluctuations in the market, distribution costs etc.
Many of these factors can change separately. Thus the pricing has to be such that it can bear the brunt of changes for a certain period of time.
However, if all these variables change, then the pricing of a product has to be increased and decreased accordingly. Along with the above factors, there are also other things which have to be taken in consideration when deciding on a pricing strategy.
If a product is a consumer product, it needs to be available as far and wide as possible. On the other hand, if the product is a Premium consumer product, it will be available only in select stores.
Similarly, if the product is a business product, you need a team who interacts with businesses and makes the product available to them.
Thus the place where the product is distributed depends on the product and pricing decisions, as well as any STP decisions taken by a firm. Distribution has a huge affect on the profitability of a product. Consider a FMCG company which has national distribution for its product.
An increase in petrol rates by 10 Rs will in fact bring about drastic changes in the profitability of the company. Thus supply chain and logistics decisions are considered as very important costing decisions of the firm. The firm needs to have a full proof logistics and supply chain plan for its distribution.
The right kind of promotions affects all the other three variables — The product, price and place. If the promotions are effective, you might have to increase distribution points, you might get to increase the price because of the rising brand equity of the product, and the profitability might support you in launching even more products.
However, the budget required for extensive promotions is also high. Promotions are considered as marketing expenses and the same needs to be taken in consideration while deciding the costing of the product.
Promotion looks at the many ways marketing agencies disseminate relevant product information to consumers and differentiate a particular product or service. Promotion includes elements like: Each touch point must be supported by a well positioned brand to truly maximize return on investment.
Marketing Strategies By Oppo: Newer, and better products: Oppo mobile focus on mobile features according to market oppo develop color os for develop new feature in mobile motions and gestures for a easy using, for a security 3.
Control mop in market: Brand building was one of the major tasks it had in hand.marketing strategy of sony,micromax,samsung marketing strategy of sony,micromax,&samsung by-priyanka kumari central university of jharkhand according to the telecom regulatory Marketing Strategy of Micromax Mobile (1).
We made mistakes in India mobile strategy: LG I don't understand how long they can last with this aggressive marketing investment." LG, Oppo, mobile phone product strategy, Micromax, Lg.
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Here is the Marketing mix of Oppo Electronics Corporation which is of Chinese origins. It is associated with consumer electronics r-bridal.com is a subsidiary of its parent company BBK Electronics.
It was founded in the year by its founder Chen Mingyong but . What are the 4Ps of marketing?
Update Cancel. ad by Hotjar. If the company wants to launch a value for money mobile phone then its pricing strategy, its place for sale and its promotion strategy will hover around the positioning of the product.
Micromax can’t price its LED TV of 40inch above 50, else it will lose it value for money. Samsung Marketing Strategy: The Master Brand. By Walter White. Promotion in the 4Ps of Samsung – Samsung marketing strategy uses diverse forms of promotion.
Age of Ultron and Samsung Mobile present ‘Assemble’ Part 1 and 2-The advertisement, starring Lionel Messi.