Recalling how comfortable his son looked there, Gaiman thought he "could write something a lot like The Jungle Book and set it in a graveyard. He eventually published it in Unknown to him, the toddler has climbed out of his crib to explore. The toddler crawls out of the house and up a hill to a graveyard where the ghosts find him.
However, the real marketing magic comes when you know how to do the above well. When you get that, a press release for your book can be a game changer for your sales and authority — not just a pride metric like many use it for. But in the wrong hands or done without taste can easily be spammy and crummy.
So, please use this knowledge for good and apply some of my Kindlepreneur principles as you step through this. What Is a Book Press Release? Back in the day when the news was only printed in newspapers, editors and writers had a certain amount of space they could fit a story.
However, with the internet, that is not true. In many cases, any legitimate story is better than no story. So what does all this mean for you as an author? So, how does this help us?
The best news is pun intended that most will actually accept the same news story that others have accepted, which is aptly known as mass syndication.
What Makes a Great Press Release? To write a successful press release you have to be newsworthy. Simply writing a book is not news.
So, what are some of the ways you can spice up your book press release? But, guess what…the Press Release did nothing. It was picked up by only 4 syndicates and resulted in no direct increase in sales.
So, what does this prove? It turns out that the author used a picture of a couple who had just gotten engaged. However, a well-timed press release on the picture put this little book of….
Book Press Release Template A press release for a book follows a fairly standard format which helps with its mass syndication: Only do this if they will be used, though — nothing looks sadder than a hashtag with no one using it.
The conventional method for ending a press release is the hash symbol, three times, centered, like this: Use the Above Book PR Template So now that you know the format of how your press release should look, how do you write a book press release?
Always remember that you need to write like a journalist — not an author. Clear, concise communication is your guiding philosophy. Headline Just as a book title needs to be carefully chosen to interest potential readers, a press release needs a well thought out headline to make it stand out from the endless press releases journalists deal with.
The basic concept is to write a headline which compels the reader to continue reading. This could be through creating intrigue, using the power of fear, or making a bold or unusual claim.
The best headlines both intrigue and inform — neither function can be ignored. My article on how to select the perfect book title can help with your headline selection as well as these writing tips for PR headlines. Also, if you are coming up with dead ends, check out the list of book title generators.
Most of these tools come from great headline and article title generators. Subheading This is optional.
If you think a subheading could help your book press release, make sure it is adding to it, rather than just restating the headline in a slightly different way. Dateline Pretty straightforward — write the date and location you are writing from. Intro Other than the headline, this is the most important aspect of your book press release.
You might want to lead with something impactful, such as a controversial statement or an emotionally engaging sentence related to the book you are promoting.Please note: If your book does not fit into any of the above categories, you can suggest one category to place it in for the Pinnacle Awards.
We are adding new categories in each award cycle. Sixty years ago, on October 15, , E.B. White's Charlotte's Web was published. It's gone on to become one of the most beloved children's books of all time.
To celebrate this milestone, the renowned Newbery Medalist Kate DiCamillo has written a heartfelt and poignant tribute to the book that is. Wonder Woman star Gal Gadot surprises the patients and staff of Inova’s Children’s Hospital in Virginia by stopping by in full costume.
After launching my social media and online book campaigns, I decided to reach out to local libraries and schools about shelving my indie book. When they responded asking for my press kit, I panicked.
But after doing quite a bit of research, I found that a) I already had most of the materials and b. 🔥Citing and more! Add citations directly into your paper, Check for unintentional plagiarism and check for writing mistakes. Cicada is a picture-book intended for year-olds, written and skilfully illustrated by award-winning Australian illustrator and author, Shaun Tan.